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Disney sets nutrition guidelines for food advertising
The Disney Company is
now the first major media company to introduce standards for food
advertising during programming that targets kids and families.
Under Disney’s new standards, by 2015 all food and beverage products
advertised, sponsored, or promoted on the Disney Channel, Disney XD,
Disney Junior, Radio Disney, or Disney-owned online destinations
oriented to families with younger children must meet Disney’s nutrition
guidelines.
Since the Disney guidelines are aligned with federal standards to
promote fruit and vegetable consumption while limiting calories and
reducing saturated fats, sodium, and sugar, this means kids should be
seeing and hearing fewer commercials for junk food.
In fight against childhood obesity, healthy choices are better than harsh rules
<
by Sarah Lemanczyk
Sarah Lemanczyk, St. Paul, is a
writer and independent radio producer. She teaches radio production at
the University of Minnesota's Radio K.
It was my son's birthday. Following
21st century birthday protocol, we went to the grocery store to pick out
a non-homemade, individually wrapped, peanut- and soy-nut-free,
non-sugar snack to share with his first-grade classmates. He chose
mini-carrots. And he was excited about it.
Don't laugh. These are the rules and
he doesn't know any better. Think about it — children celebrating with
mini-carrots. As adults, are there any milestones we celebrate with raw
vegetables? Congrats on landing that dream job — this calls for some turnips!
Yes, we are fat and getting fatter,
and as a nation we're facing an obesity epidemic that puts our
children's very lives at risk. In New York City, Mayor Michael Bloomberg is responding to the threat
with a ban on the sale of large-size sugary drinks in restaurants and
movie theaters. Elsewhere, elementary schools are the first line of
defense. I know for certain only two things about this:
1. It's a serious problem,
and saddling first graders with a paunch (not to mention Type 2
Diabetes) will make both middle school and life that much tougher; and
2. I should have bought stock in a mini-carrot farm years ago.
Let's go back in time: I am in first
grade at Sauk Trail Elementary School, and we celebrate everything with
sugary treats. I'm talking birthdays, Christmas, Halloween, Easter and
National Dairy Month (it was Wisconsin). I know, you can't look back.
But if I did look back just once more, I'd tell you that there were 23
of us lined up next to Mrs. Nelson in that 1978 class photo, smiling
back in orange, brown or orange and brown stripes.
In 2012, that same photo has 30
kids, each one clad in an even more ironic Gen X product-placement
T-shirt. (Assuming about 10 mini-carrots per kid, that's 300 carrots per
birthday, times 30 birthdays — damn investing hindsight!) But, assuming
that these seven additional kids have only one birthday each per year,
it's hard to believe the argument that today's larger classes and their
seven extra cupcakes put our schools at risk for a full-scale pastry
invasion.
But we need an obesity scapegoat. Birthday sugar-treats, you're it.
So, as 100-percent fruit juice,
cupcakes and candy corn form an axis of evil, we muster a coalition of
raisins, mini-carrots and water to battle against it. Listen, I know
cupcakes have consequences. But merely branding foods as good or bad
isn't going to teach our children about self-control, moderation or
health.
I struggled with anorexia for a
decade, and I can assure you that attaching a set of cascading moral
values to food is not a good idea. Yes, my permanently weakened bones
are a result of the opposite problem. But fetishizing foods and
eliminating choices: These are not the hallmarks of a balanced diet.
This I know.
Cupcakes are out there; we need to
teach our children how to handle them. We need to give them the tools
they need to build a balanced diet. We need to teach them to respect the
food they're putting in their bodies, not fear it. Cupcakes have their
place in a healthy diet — particularly a child's healthy diet.
They're turning 7 — just this once, let them eat cake.
Centegra HealthBridge is
helping combat childhood obesity in McHenry County by lowering its
fitness center membership age to 12 years old and continuing its Kids in
Motion program.
“Illinois has the fourth-highest childhood obesity rate in the
country,” said Matt Carlen, vice president of health and wellness with
Centegra Health System. “This new membership aligns with Centegra Health
System’s mission to promote wellness in greater McHenry County.”
Statistics show 1 in 5 children in the state struggle with obesity. Centegra’s fitness centers
lowered the membership age from 14 to 12 last month with encouragement
from families and physicians concerned about childhood obesity, said Kim
Piraino, sales and marketing manager for the Health Bridge fitness
center. read more from source
Research from the UVa
Children’s Hospital is on display as doctors and students share their
latest work in the efforts to keep kids healthy.
Some of the projects included treating kids with
deadly food allergies, finding better ways to manage asthma, recognizing
illness in infants, and studies on how to reduce obesity rates among
kids. The chair of the Pediatrics Department at UVa Children’s Hospital,
Dr. Jim Nataro, says prevention is the key.
“The most important thing we do
is keep kids healthy. We want to keep them at home and keep them in
school. We want to keep them out of the doctor’s office when we can and
we want to keep them out of the hospitals. The key is preventive
medicine and understanding what we can do to make sure kids don’t get
into trouble,” said Dr. Nataro.
In all, about 50 research projects were on display.
All of the research on display was done over the last year by doctors
and residents at the UVa Children’s Hospital.
The topic dominating this research symposium on Children's health was how to deal with childhood obesity.
"There's been an overall increase in prevalence of
obesity across the nation in the last ten to twenty years," said Dr.
Stephanie Grice, Pediatrics Resident.
That's an issue that's growing. According to the
Centers for Disease Control and Prevention, in 2008, more than one third
of American children and teens were overweight or obese. In the past 30
years, childhood obesity has more than tripled and it's health crisis
doctors say is tough when it comes to treating. read more from source
EMC Editorial - Recently, the provincial government announced an
ambitious goal of reducing child obesity rates by 20 per cent over the
next five years. Many commentators on the issue, including Kate Hammer
and Tamara Baluja in the May 23 Globe and Mail article "War on child
obesity: out of the cafeteria and onto the playground", focus heavily on
the role of schools as a means of meeting this goal, and debate whether
improving cafeteria meals or increasing physical activity in schools is
a more effective means of doing so.
While a school's culture can
certainly play a large role in influencing kids to live healthier
lifestyles, we believe that medical professionals and parents should
also be encouraged to do more in the struggle against child obesity.
For
instance, if the medical community spent half the time and energy
encouraging parents to feed children a balanced, properly portioned diet
as they spend stressing the health benefits of breastfeeding babies,
perhaps more parents would think twice before taking their families to
fast food restaurants multiple times a week.
Furthermore,
children are in the care of their parents far more than they are the
school system. More parents need to recognize the importance of getting
their children involved in sports, or even simply taking them to the
park on a weekend afternoon instead of letting them sit in front of the
TV all day. read more from source
